You get 150 characters, one link, and a few action buttons to win over potential customers-so be sure your profile makes a good impression.įirst, make sure you switch to an Instagram business profile. If you’re using Instagram for business, think of your profile as your homepage. It encourages you and your team to be more intentional with your Instagram content because you can always refer back and ensure everything you share serves those goals.
Think of your written goals as a formalized gut check. Write your goals down and continuously monitor them.
If you’re going to invest your time and money in Instagram marketing, ask, “What do we want to achieve?” When using any marketing channel, it’s important to have goals you want to achieve. Decide why you are using Instagram for business We’ve put together our top Instagram for business tips to help you promote your business on the app. When you use Instagram for business, that’s the question you need to answer for your potential customers-why should they keep coming back for more? And every time you see one of their posts or Instagram Stories, you actively choose to continue following them. No one made you follow those business accounts you chose to. It’s a mix of your personal friends, content creators, cute animals, and brands. You’re scrolling through Instagram and enjoying your curated feed. If you want to use Instagram for business, think about your own experience on the app. Growth tips to help you build an engaged follower base.How to post great content on a consistent basis.How to set up an eye-catching Instagram profile.
Visually plan your content calendar and make your profile a "must-follow" with Buffer's suite of Instagram scheduling and analytics tools.
Schedule your Instagram posts, carousels, stories, and reels with Buffer
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